Hedge Fund One Pager | Tear Sheets
September 21st, 2009
Whether you design your one pager marketing piece by yourself, hire a designer or work together with a third party marketer you need to make sure that it includes certain elements and characteristics so you will not turn off potential investors. Your one pager is your most important piece of marketing material.
- Less is more, make sure that your one pager includes some white space and that the font is not too small. Size 8 or 9 font is too small. Readers will glaze over if your one pager is not easy to read so don’t worry about cramming every statistic or detail onto it as you possibly can. Make it easy to consume and institutional feeling.
- Disclosures: Check with compliance but be careful writing the marketing copy of the one pager in one font and then writing disclosures in a much smaller font. I have never seen a one pager without disclosures.
- Performance: Include performance since inception, performance year-to-date, performance vs. S & P 500, and performance vs. most appropriate alternative investment benchmark such a Tremont Long/Short Index, etc.
- Elevator pitch: Place this near the top of your one pager, what exactly makes your fund unique? What is your truly Unique Selling Proposition that will catch the investors attention. This should be defined very carefully and repeated during phone calls, meetings, within marketing materials and through your company emails. You should be able to summarize it within 1-2 sentences.
- Investment Process: Detail your investment process steps, if possible use symbols or pictures to show the segmented steps of the process to make it easier to understand, at least at a high level.
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